About Shroot

Shroot is an award-winning business based in South Wales, founded and run by Jude and Carolyn.  


Inspired by lockdown and months on end of not being able to meet friends and family, they created and launched their first products in January 2021.  


Growing microgreens became a lockdown hobby for Jude. They were so quick and easy to grow, and tasty too. She wanted a find a way to share her hobby with friends – and Greens & Greetings are the result. They’re greeting cards that contain everything needed to grow microgreens – including the pot. By adding an attractive design and a personal message to the pouch, you have the perfect way to send friends a family a greeting to let them know you’re thinking of them. 


Jude, who works in Environmental Management, shared the idea with fellow Penarth mum and friend, Carolyn Davies, an Ecology graduate who spent many years researching and writing for the BBC. Together they formed Shroot (a blend of Shoots and Roots – clever, eh?), and worked hard to hone the product and designs until they came up with 3 launch products that they’re really proud of. Due to popular demand, they added 6 more designs to the range. 


They won the Rising Star Award at the Wales Startup Awards in 2021 for this innovative and sustainable product, and they won the Gift of the Year Awards 2022 in the Cards & Wrap category.  


Following the success of their Greens & Greetings, they launched another eco-friendly product; Wildflower Wishes. They are unique gift sets which include wildflower seed papers. You write your wishes on the papers, plant them, then watch your wishes grow into beautiful bee-friendly flowers. 


“Watch this space for more exciting products from Shroot. Like the microgreens and wildflowers themselves, we aim to bloom and grow”. 


Jude & Carolyn